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Ulta WandaVision Collection

Just as many of you probably have, I loved the Disney+ Marvel series WandaVision. I laughed, I cried, and I fell in love with the characters of the series.

I wasn't too up on the whole makeup scene, so I was so surprised when I went into Ulta to pick up a BH Cosmetic pallet to see a big end cap with WANDAVISION on the top. Ulta had released a makeup collection of it! I picked up the parts that I would use (I chose to not get all of it due to not wanting to buy make up that would just sit on my vanity), and quickly rushed home to play with it.

If you want my first impressions of it, check out my YouTube video on the collection.

Sadly, by the point that I realized this was a thing, most of the items were sold out. I went to three Ultas to pick up what I wanted, and some of it is available on their website (although maybe not for long). However each Ulta might have different options available, so if you're interested, I suggest calling around and seeing if they have any available.

So what is the theme of this collection? It is different makeup items inspired by different makeup trends over the decades the show takes place. (So minor spoiler warning? The show takes place over multiple decades?). Each item has a little blurb on the packaging, which I will include below with my opinions on the products. Not all of them were hits out the park for me personally, but I still enjoy them.

They are pretty red packages, if nothing else.

What I Got:

WandaVision 5 Piece Brush Set & Cosmetic Bag (Retail $28.00)


  • Powder Brush

  • Stippling Brush

  • Concealer Brush

  • Blending Shadow Brush

  • Cosmetic Bag

  • ***Pictured but not included Brow Spoolie & Brush. Big oof on my part.***

Personally for me this is a big price point for 5 brushes and a little cosmetic bag. I wasn't very thrilled with the bag quality. It is white on the inside so will be quick to get dirty. I will most likely use it for something besides makeup brushes. The brushes honestly nice synthetic quality and very soft. They get the job done, but at this price point, I think you have to be wanting the novelty of the WandaVision collection.

WandaVision Eye Shadow Palette Vault (Retail $20.00)

Three 6-pan eye shadow palettes make up this collection that costs a total of $20.00. For that price point, I personally am very happy with these eye shadows. Let's break down my thoughts on each one separately.

Palette 1: 50s and 60s

"Step back into the 50s and 60s with this nifty palette that features cool toned matte shades."

This is the pallet I think I will get the most use out of, as it is neutral and the shades are very complimentary on my skin tone. I love the pop of gold that Charmed brings. I do love to do vintage looks in my everyday, especially when I have to wear a suit. I think it is very flattering. All of these shades had a nice pigment payoff, and the kick back isn't that bad. I will use this pallet with others in my collection to get blending shades.

Palette 2: 70s

"Dance your way into the 70s with this groovy palette that features bronze shimmers with a pop of purple."

I'm torn on this one. Batty (the shade in the bottom left) is not great. At all. I couldn't get any payoff on it, no matter what I did. I tried scraping off the top layer and getting to the underneath, but it was still splotchy and not good. It's a shame too. It looks like it could have been a great color to play with. The other colors in the pallet are awesome and rich in color, so I may have gotten an off pallet. Who knows?

I do enjoy this pallet a lot over all. It has the bronze and shimmers that I am drawn to, and that purple! Enchanted I sure am!

Palette 3: 80s and 90s

"You'll be totally rad when you use this 80s and 90s palette that features fun vibrant colors in tones of blues with pops of pink and silver."

This is the biggest statement pallet of the three. The black, Supernatural, comes across more gray and blends out into a very sheer color, but that can be a great effect for a smoky eye or for darkening up the lash line (although the glitter may not be the best for the lash line). The blues are stunning and make a big statement on the eye as well. I love the looks that can be created with this pallet and I think it's going to serve me well for playing around with looks. I mean, look at that pink.

WandaVision Brow Kit (Retail $16.00)

"Achieve the Picture-Prefect brow-look that gained popularity in the 50s and 60s with this kit."


  • Clear Brow Gel

  • Dual Ended Brow Pencil (In Taupe & Dark Brown)

  • Brow Spoolie & Brush

  • Brow Highlight Pencil

This kit is very much for brown or dark blonde eyebrows. I will get use out of it, because I bought it, but the pencil doesn't fit many different hair colors. I thought that was an interesting choice, as certainly, there wasn't only 2 color of eyebrows in the 50s and 60s, right?

I do really like the brow highlight and the brow gel. Those are more universal, and flattering for many different people. Plus, I didn't have those in my current makeup collection, so it was a nice addition. The brush is okay quality. Not blow-your-mind level quality, but it gets the job done. On a very personal note, I hate dual ended brushes because I always wind up ruining one side during storage, so it's not something I would have been drawn to.

WandaVision Winged Tip Liner Kit (Retail $12.00)

"Step back into the 60s to get that iconic, Showstopping cat eye look using the Wing Tip Liner Kit."


  • Dual Ended Wing Stamp

  • Black Felt Liner

Okay. This one is awesome. While in my YouTube video, I mention that the wing tips are patchy and I was worried it was dried out, that did not turn out to be the case. I think it just needed some warming up and use to get the liner flowing, because now they are great. It still is a big learning curve for me, as I have never used a wing stamp before. To top it off, it has pretty good staying power too!

WandaVision Gel Eyeliner Kit (Retail $16.00)

"Become Totally Electric with these bright, bold, colorful eyelooks that were most rad in the 80s. Now you can re-create the looks yourself with this 4 piece gel eye liner Kit."


  • Frequency: Black

  • Static: Pink

  • Haywire: Purple

  • Distortion: Blue

I am torn on these liners. They are not the most pigmented, and leave a lot to be desired in that category in general. Especially the pink and purple one. I will get use out of them because I don't mind going over the liner several times to get the pigment, and I don't want a perfect line for eyeliner when I wear color. I like the messy and carefree look of a big thick line that peeks out from under my hooded lids. But at $4.00 each, I would say go for NYX or LA Girl color liners. They have better payoff and are better prices.

Wanda Vision Matte Liquid Lipstick & Lip Liner Kit (Retail $16.00)

"Channel 50s Glamour with this Red Lip Kit."


  • Red Lip Liner

  • Red Matte Liquid Lipstick

Okay. This one is by far my favorite. But I love a good red lip at any time of the day and any occasion. The Ultabeauty red matte liquid lipstick is the most comfortable liquid lip I have ever tried. And this is coming from someone who rarely ever wears liquid lip because I find them so uncomfortable.

It is a very true blue red, and I think this one would be flattering on many different people. I did buy a back up because I liked it so much. I kind of wish they had other colors (like a nude or pink) for other decades.

WandaVision Bronzer & Highlighter Palette (Retail $20.00)

"Can You Dig It? Get the tanned, glowing, radiant skin that was all the rage in the 70s with this 4 Piece Bronzer Set."


  • Nostalgia: Shimmer Pale Gold

  • Timeless: Soft Gold with Peach Shimmer

  • Stellar: Medium Bronze

  • Everlasting: Deep Brown

This was very disappointing to me. The pigment is okay, but the color range is very limiting. I was disappointed to see how close all the shades were. While they work for my skin tone, not everyone is pale. I wish that this pallet would have been more inclusive. It's okay, and I will get use out of it, but I wasn't so impressed that I would buy another one.

WandaVision Blush Palette (Retail $20.00)

"When in doubt, dust your cheeks with color. Wicked! Blush was a must-have item in the 80s, and you can create the signature look with this 4 piece Blush Palette."


  • Spell: Peachy Pink

  • Hexed: Warm Pink Coral

  • Magic: Pink with Golden Shimmer

  • Warped: Deep Rusty Rose

I really liked these blushes. I thought the pigment was great and I used the more shimmery ones to highlight and blush right above where my mask hits. I loved the range on this pallet and the fact that it brings me out of my comfort zone with cheek colors. I have really enjoyed playing with this pallet!

Overall Thoughts:

I liked this collection. I was glad I only bought items I thought I could get use out of, and kept myself in check. I didn't need to spend more money on body glitters or plumping lip glosses I would never touch.

I will get use out of this collection. I have a lot in here that I can use on a daily basis or for expressing myself creatively. There is a lot to work with, representing many different makeup trends of several decades, and I think Ultabeauty in general did a good job with creating a fun and unique collection.

However, I wish that there had been more consideration into creating a range of colors and products in the same vein for people of multiple skin tones. I am very pale and can get away with many of the items, but I wish all WandaVision fans would have been included in the color schemes of this collection.

Another thing I want to note is that the back of the packaging seemed rather rushed. There is some discrepancy in the titles of the products from the back to the front, and the punctuation seems rather off. Not to mention the inconsistent capillarization. Above I copied from the packaging exactly, but I was wincing at some of the questionable choices. I don't know if there is some deeper meaning in the random capital letters and inconsistent names, but it did kind of irk me. Did no one proofread this before production? I feel like they stand out enough that they should have been caught by a quick review.

If you are a WandaVision fan, I recommend the eyeshadow vault, the blush pallet, the liquid lip, and liquid eyeliner. I think those products are pretty great, and are reasonable for the price. In regards to the rest of the collection, unless it is something you think you can use and are willing to pay for the branding, I would skip. I hindsight, I probably should have skipped on the brush collection, but packaging got me for sure.

Have you tried out this collection? What are your thoughts on it?

Love always, Laura Ann

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